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Easter Seals Segregaation Ad

washingtondcmentum

for National Easter Seals Society

Political momentum can be a powerful thing. Finding the right approach can mean the difference between real, meaningful change and status quo.

Having been involved with the National Easter Seals Society over the years, this print and television campaign garnered tremendous attention and PR. But most importantly, caused real change for millions.

Working directly with the congress in Washington DC, these efforts helped the National Disabilites Act get through the channels it needed to pass and helped Americn businesses realize how profitable thinking of Americans with disablilites as future consumers could be.


Other examples:

<< Print Ad - 'Segregation'
<< Print Ad - 'Generations'
<< Print Ad - 'Profit'
<< Print Ad - 'Shaving'
<< Print Ad - 'Pool'
<< Television Commercial 'Give Ability A Chance'

      - Winner of The 1993 Television Academy Emmy Awards