for Glenview Terrace
A retirement home outside Chicago needed momentum after expanding their business. By directing the message to the children rather than the parents who might live there, the campaign resonated with the entire decision making group and became an easier choice to make.
This print campaign tackled an emotional product by being honest and sincere in it's tone. The media buy was also directed towards reaching the children, rather than the normally targeted parent demographic.
It’s a campaign that is still beloved by all those that worked on it, not only because of its success, but the truth that the mentum captured for Glenview Terrace.
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