for The Hotel Orrington
Before the famous Hotel Orrington was purchased by the Hilton Group, it stood as the jewel of Chicago's Northside. When the tired building needed a redesign, momentum was needed in the construction period to gain excitement for it's reopening.
This campaign was a complete redesign from start to finish, from logo to launch. The print and sales brochures focused on weddings and the new business center. The website now included hotel reservations, specials, bookings for weddings and events, and a special business event section to cater to the nearby colleges and institutions. The opening was a complete success and this effective campaign lived on well after its' initial launch.