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JWT Coke Ad

JWT Starbucks Ad

smallsacrificementum

for JWT Charity Drive

How do you create momentum for charitable contributions? Point out the even the smallest of sacrifices can make the biggest difference.

This print campaign for J. Walter Thompson shattered not only the total revenue collected, but the highest participation rate from employees to date.

Like this campaign, creating great momentum doesn't take a lot. You just have to identify the right trigger for the exact momentum you want.

Other examples:

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