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Kraft Philly Angel

adaptationmentum

for Kraft Philadelphia Salsa Dip

Kraft’s Canadian Philadelphia Cream Cheese campaign, “A little taste of heaven,” featuring the Philly “Angel” had been very successful.  When it came time to launch a series of cream cheese dips in the U.S., we simply adapted the campaign, giving the Angel her own twist based on the flavor of the dip.

Sometimes imitation is the sincerest form of flattery and success.