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Kraft Singles Calcium Ad

calciummentum

for Kraft Singles

The taste of Kraft singles is loved by kids, but Kraft needed an extra “oomph” to get women to buy and use more frequently.  The added benefit of calcium with the undeniably great taste of Kraft Singles gave women just the reasons they needed to make Kraft Singles a more regular part of their own and their family’s eating habits.  

Sales continued to increase in direct proportion to this campaign running in woman's magazines for almost a year.


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