for Triscuit Crackers
Momentum was needed for this well-known brand that was sagging in sales. The ads in this award-winning print campaign boldly took the stance that this is one hearty, big-boy snack that will fill you up and end your hunger.
By embracing one of the product's best attributes - the ability to fill you up when you are hungry - this gut busting strategy gave Nabisco the increase in business it needed. Sales hit an all-time high as this campaign ran.
These smaller sized ads proved that with the right momentum, you don't need a hearty budget to create a big, positive impact.