for NorthStar Strategies
NorthStar Strategies, a marketing firm whose clients are primarily banks and banking institutions, needed some creative momentum beyond their regular newsletters to grab the attention of a very targeted audience.
A bi-weekly poll was established online and sent to a core group of clients to prove both how much knowledge they have in the banking industry, and how much passion they have for it.
The Bank Examiner is a fictional character who asks questions and gives answers. Not only do users look forward to the next poll, but how the Bank Examiner himself will reveal the answer.