In 2009, we started as P. Griffith Creative, LLC. There's a big yawner, huh?
Then boom - we found out all our clients needed some sort of fresh momentum with their brand. And we were getting really good at creating that momentum. So we dropped the 'mo' part and ended up with 'mentum'. Simple and silly as that.
So what's with the name Peter Griffith? Well he is a family guy with three kids, but he's not the Family Guy. He does share something in common with that show as he's won an Emmy for creativity. This Pete Griffith has also won and multiple Effie awards for effectiveness and has a balanced approach with marketing. He believes it not only has to make you feel something, it must make you do something.
As a former creative director for over 20 years at the world’s largest ad agencies, his work for Fortune 500 companies not only gained impressive recognition but boosted their bottom lines.
But when work meant spending more time away from his family than with them, Peter started his own agency and never looked back. He now oversees every aspect of marketing, communication and strategic planning at Mentum.
The goal of any work created at Mentum is to spark the right emotions from the right people that will then cause the right actions. Or, as he says it, "Finding creative ways for the right brain and the left brain to work together."
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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.