case studies in healthcare


Calmness rebuilt doctors' reputations

The abundance of angry, misleading or even false online reviews were damaging doctors' reputations - creating internal stress and loss of business.


Caring re-established a brand's loyalty

A community-based health system, long entrenched in the blue-collar suburbs of Chicago, was losing patients to new competitors encroaching in on their territory.


Empathy motivated resident applications

A mid-sized senior living facility was seeing a decline in application requests compared to the results during their first years of operation.


Surprise sparked a practice's solidarity

A multi-discipline medical practice of 500+ employees had grown substantially by acquiring other doctor groups but found their overall revenue did not keep up with their growth.


Wonder created 3 million clicks

Quality online information for radiology tests like mammography, CTs and MRIs was either sketchy and overly clinical, making searching for it frustrating and confusing.


Humor turned loss into profit

A relatively large and healthy Urology practice was given notice they were to lose 19% of their referrals from a partnering physician group recently acquired by a competing company.

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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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