surprise sparked solidarity


A multi-discipline medical practice of 500+ employees had grown substantially by acquiring other doctor groups but found their overall revenue did not keep up with their growth.


Stop the unnecassary leak of patients being referred outside of the practice from doctors who don't know their newly acquired colleagues, nor the services and expertise they could provide.


A weekly, internal, multi-faceted campaign presenting surprising information about fellow colleagues, sparked the doctors, nurses and the entire staff to get to know, understand and work better with each other.


Reversal in patient loss. Upsurge in practice solidarity. Dramatic increase in satisfaction scores from both patients and staff.

case studies in healthcare

anger apathy fear distrust frustration embarrassment

clients past and present

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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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