gold standards

Here's our collection of ideas & insights we've come across - our own set of gold standards to live and work by.

The Sneaky Way Blizzards Affect Urology Practices.

December 19, 2019 - Different businesses have different tolerances to freezing temperatures. Major cold snaps affect businesses beyond the initial days when people won’t venture outside...

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Is 2020 The Best Year For Urologists To Be Independent?

December 19, 2019 - Hospital urologists no longer have the rock-solid job security they once enjoyed. Crain’s Chicago published a bold article this week and it's headline was scary...

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Best Way to Increase Follow-up Appointment Compliance?

October 10, 2019 - When we are asked to deliver better follow-up appointment rates for patients, we always check out the latest technology. But over the past 10 years...

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Does Your Brand Suffer From a Multiple Personality Disorder?

September 13, 2019 - One of the deadliest issues any brand can suffer from is presenting itself in so many different ways, people don’t know what to think. We once helped a medical practice that had been...

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When Marketing in Social Media, Don't Break These 3 Golden Rules.

August 7, 2019 - Here's the big yawner everyone already knows but we will say it anyway - social media can be a powerful marketing tool for urologists and urology practices. If done right...

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clients past and present

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Ten years running, Mentum has specialized in healthcare marketing. But they also have strong vitals in other areas like food, beverages and education as well.

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