Gold Standards
Articles on what we believe & how we work
When Marketing in Social Media, Don’t Break These 3 Golden Rules.
April 21, 2024 – Here’s the big yawner everyone already knows but we will say it anyway – social media can be a powerful marketing tool for urologists and urology practices. If done right…
Ambush Marketing: Piggyback On Others.
April 16, 2024 – Ambush marketing sounds aggressive but it’s a subtle way of piggybacking on the work of others.
Effective Marketing Strategies for Oncologists and Cancer Centers.
April 14, 2024 – There is a delicate balance of building brand awareness, attracting new patients, and fostering trust when it comes to oncology and cancer center advertising…
Social Media for Urologists.
January 5, 2023 – Most marketers will tell you that social media can be one of the best ways for a urologist to increase the awareness, size or profitability of their practice. That is, if it’s done correctly. It’s important…
Urologists best use of SEO.
January 2, 2023 – SEO, or search engine optimization, isn’t technically advertising. But like advertising, SEO for Urologists can be one of the best and most effective ways to increase the awareness, size or profitability of their practice online. If done right.…
Urologists’ best use of Facebook advertising.
December 29, 2022 – There’s many different ways to go about leveraging what’s good and bad about Facebook, most of which is determined by how you handle the content you post. We believe…
The Sneaky Way Blizzards Affect Urology Practices.
December 19, 2019 – Different businesses have different tolerances to freezing temperatures. Major cold snaps affect businesses beyond the initial days when people won’t venture outside…
Is 2020 The Best Year For Urologists To Be Independent?
December 19, 2019 – Hospital urologists no longer have the rock-solid job security they once enjoyed. Crain’s Chicago published a bold article this week and it’s headline was scary…
Are ‘Trust Funds’ The Best Way to Increase Follow-up Appointment Compliance?
October 10, 2019 – When we are asked to deliver better follow-up appointment rates for patients, we always check out the latest technology. But over the past 10 years…
Does Your Brand Suffer From a Multiple Personality Disorder?
September 13, 2019 – One of the deadliest issues any brand can suffer from is presenting itself in so many different ways, people don’t know what to think. We once helped a medical practice that had been…
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