Effective Marketing Strategies for Oncologists and Cancer Centers

oncology marketing strategy

Understanding the Nuances of Oncology Marketing


The healthcare landscape is competitive, and oncology is no exception. Mentum understands the unique challenges cancer centers and oncologists face when it comes to marketing. Our goal isn’t just to generate leads, it’s to cultivate trust and hope in a time of immense vulnerability. Mentum understands the delicate balance of building brand awareness, attracting new patients, and fostering trust.

Sensitivity is Key: Cancer diagnoses are deeply personal. Your messaging should be informative, hopeful, and respectful. Focus on the expertise of your oncologists, the advanced treatments offered, and the supportive environment you provide. Marketing messages need to be empathetic and informative. Avoid exploiting fear.

Focus on Education: Empower potential patients with knowledge. Create informative content about different cancers, treatment options, and support services.

Build Trust: Credibility is paramount. Patients facing cancer need to feel confident in their healthcare providers. Highlight patient testimonials, accreditations, and awards to establish credibility.

Highlight Expertise: Highlight the qualifications and experience of your oncologists.

Choosing The Right Channels In The Right Proportions


In a field where compassion meets cutting-edge medicine, a multi-pronged approach is key. Think of it like a really great dinner at your favorite restaurant. Most likely there’s going to be lot of ingredients that go into it. Most often, you may be familiar with these ingredients if you wanted to cook the meal yourself. But the quality of results are determined in how the chef chooses to use them together. Sometimes you don’t need a lot of one ingredient for it to make a big impact. Sometimes the relation of two ingredients can make the difference between meh and OMG.

Here are some of Mentum’s most effective methods for oncology marketing:

oncology marketing ideas

Your Pantry of Ingredients for Oncology Marketing


Digital Marketing for Maximum Reach: Develop a user-friendly, SEO-optimized website that becomes a trusted resource for patients. Include and regularly update clear information about services, patient testimonials, and physician profiles.

Social Media for Making Connections: Share educational content, inspirational stories, and behind-the-scenes glimpses of your team on platforms like Facebook and Instagram. Build an online community of support for patients and families.

Local SEO Makes A Huge Difference: Patients often seek care close to home. Partner with local media outlets for informative content or public service announcements. Claim and optimize your listings on Google My Business. Ensure your practice is listed prominently on local directories and health information websites.

Content Marketing: Create informative blog posts, videos, or social media content addressing common cancer concerns and treatment options. Become a trusted resource by creating informative blog posts, videos, and infographics on cancer prevention, treatment options, and survivorship.

Patient Testimonials: Showcase the human side of your practice. Share success stories and patient testimonials that highlight your team’s dedication and the positive impact you make on lives.

Community Engagement: Organize educational events, support groups, or partner with local organizations. This demonstrates your commitment to the community beyond patient care.

Physician Referral Strategy: Develop strong relationships with primary care physicians to encourage referrals. Highlight your expertise and the seamless patient experience you provide. Most importantly, keep them informed and updated about the patients they send you.

Reputation Management: Closely monitor online reviews and respond promptly to feedback, both positive and negative.

Targeted Online Ads: Utilize Google Ads or social media platforms to reach patients in your area searching for specific treatments or screening tests.

Awards and Recognition: Highlight accreditations, affiliations, and any awards your practice has received.

Positive Online Reviews: Encourage patients to leave reviews on reputable platforms, including free ones like your own website and social media platforms.

Want some help?

At Mentum, we believe that with the right marketing strategy, you can effectively reach new patients, elevate your brand reputation, and build a thriving oncology practice. Contact us today for a free consultation and let’s discuss how we can help you make a difference in the fight against cancer.

Pete Griffith

Pete Griffith

President / Founder

Pete started Mentum after two decades of working as a Creative Director at some of the world's largest advertising agencies. His need to create exceptional work is driven 60% by the college tuitions of his three kids, 9% so he can go scuba diving somewhere he hasn’t been before and 1% to be able to afford a good bowl of ramen. The rest equally divided by both the desire to make people laugh and the fear of being laughed at. If you’re interested, his official resume can be gawked at here.

Call:  (630) 862-9747

Let's get your brand the healthiest it can be.