SEO For Urologists
Urologists best use of SEO
(search engine optimization)
SEO, or search engine optimization, isn’t technically advertising. But like advertising, SEO for Urologists can be one of the best and most effective ways to increase the awareness, size or profitability of their practice online. If done right.
Search engine optimization, is basically the coding on the backend of your website that tells the search engines like Google and Bing, EXACTLY how to identify and categorize your content. In turn, this info is used to determine the importance of:
- How high up on a page, or even what page, you will be found in their search results.
- What topics and categories your products or services should be listed. Even their importance.
- How you rank compared to your competitors.
- How heavily (or not) Google or Bing will ‘promote’ you.
- How many of your pages or content will be listed or even found online.
In Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:
- Purpose of the page
- Content quality and amount
- Website info and info about the content creator
- Website reputation and content creator reputation
- User interaction with the page (time on page, bounce rates, and so on)
- Expertise, authority, and trustworthiness (E-A-T)
In a nutshell, building up a good SEO can be one of the most effective means of boosting your presence online. If it’s done right on your website, it can be one of the most effective ways of finding and capturing new patients. You will need to have access to the backend programing of your website and that can be scary (and fatal) if you don’t know how and where to edit or add the right additions.
The tips and tricks here can make some pretty strong improvements. If you don’t know how to get into the back end of your website, let alone know where to find everything once you’re in, leave it to some pros like us or go over all this with whomever you have as your webmaster.
It’s all about keywords, right?
Finding and choosing the most effective keywords have a lot to do with how your website and it’s pages show up when people search for you or your services online. Urology based keywords are pretty competitive and the landscape here is hard to break into, let alone be on top. However, you don’t have to always buy all of the most expensive urology keywords to still get outstanding results (and we have the case studies for clients on budgets of every level) to prove it.
There are so many other factors that can make a difference in SEO for urologists, such as how and where you use those keywords, or even how frequently you use them on your site. The same keyword(s) page after page will actually put a dent in your SEO or pull you down in rankings. So it’s important that you have a clear plan of what is the main keyword or keyword set for each and every page of your site.
Just don’t cheat
Agencies like us have been trying to optimize the right formula for success with what each search engine wants to see. Over the years, people have tried to stack the algorithm system in their favor. Cheat in a way. Google, in particular, figures the cheats out and then, without letting anyone know, actually changes their algorithm to punish the sites that cheat. Pretty soon, your ranking goes from page one to page ‘where are we’. In fact, Google now uses ‘quality content’ as a factor in promoting sites. And that is one thing we specialize in.
Oh, and then there’s the fact that the benefits for adding or changing keywords don’t show up for weeks. While this may be frustrating, it’s an important way to prevent webmasters changing keywords daily. Even hourly. The search engines scan your website every so often. (More on that in a minute.) It’s just not efficient to scan billions of bytes of data on millions of website pages every hour to recalculate all the website positionings. And often times, a single change is quickly changed again for good reason. So this lag time between the change and it’s affect is smart as it becomes a solid, long lasting, more stable result. But it is frustrating to have to wait for it.
Which brings us to…
The importance of a .xml sitemap
Probably the number one thing you can do with SEO for urologists is to get your site listed effectively and in the best light possible. How is that? Publish a sitemap of your website. What is a sitemap? A sitemap is basically one page of your website that lists every single page in the site. A good sitemap tells the search engines how it should be listed, with details like the SEO title and description it should use when showing it as a search result. And there’s a whole section on another day to be written and constantly updated about that.
A great sitemap does all that and tells the search engines how often they should come back and rescan each page for any changes or updates. Some pages you will never really need to rescan. Others you may want to do so on a weekly or monthly basis. In some website instances, where you sell items that change daily, you may want the search engines to relook at the page daily.
Finally, a great sitemap will be written in an entirely different programming language than what your other pages are in. That’s where the .xml part comes in. This is a format that is devoted to making it easy and fast for the search engines to find and read.
A lot of programs or plug-ins will do all this for you, or at least help. And xml sitemap is the basic foundation that you have to have with your site, or not much after that matters.
Tips for boosting your SEO
Keywords and sitemaps are the basics. But a lot more goes into ranking your pages and website than that. Requirements with SEO for urologists and any website, keep changing, and it can be hard to keep up with the latest developments. If you want your Google rankings to go from unseen to the top of the list, you have to at least have the following list taken care of. The order of these will have probably changed in the time we listen them and you are reading them. So in no particular order:
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience (RankBrain)
- Links – Inbound and Outbound
- Social Signals
- Real Business Information
Let us show you some of those SEO tools that don’t need to be updated every day, week or even month. We can help you get the most out of whatever SEO campaign you’re doing right now.
Other forms of advertising and marketing are extremely effective in working with your website’s SEO to give it an extra boost. In fact, social media links are an even bigger part of the Google’s SEO algorithm than ever before. These can include social media platforms like Twitter, LinkedIn, Instagram and others. And they all work even harder when you tie them into online banner advertising and your website, practice and urologist listings and directories. There’s a right mix for every urologist or urology practice and everyone’s mix will be different based on their needs, budgets and goals.
Want to Get Started?
If you would like to learn more about how to create the most effective SEO for Urologists, your particular urology practice, or any other type of hospital or healthcare group, fill out the contact form below. We’d be happy to discuss it with you for free.
Some of the Urology groups we’ve worked with started with a simple SWOT analysis to find out where their best first steps (and affordable budgets) would be. Other urologists we’ve worked with had campaigns that merely needed stronger, more effective creative executions. Either way, we are happy to provide whatever help we can, in whatever budget fits for you.
President / Founder
Pete started Mentum after two decades of working as a Creative Director at some of the world's largest advertising agencies. His need to create exceptional work is driven 60% by the college tuitions of his three kids, 9% so he can go scuba diving somewhere he hasn’t been before and 1% to be able to afford a good bowl of ramen. The rest equally divided by both the desire to make people laugh and the fear of being laughed at. If you’re interested, his official resume can be gawked at here.