The publication Voyage Chicago recently interviewed Peter Griffith of Mentum Marketing & Advertising. The article highlighted his creative background, starting at the Minneapolis College of Art & Design in Minneapolis, Minnesota, then continuing his path in advertising. The interview covers his decision to start Mentum and the bumps in the road with running an advertising agency over the last 10 years.
One of the highlights to the article is the predictions Pete makes at the end of the article. To read it in full, visit the full interview and entire article here.
Peter Griffith is the founder or Mentum and long-time Bears fan. His need to create exceptional work is driven 60% by the college tuitions of his three kids, 9% so he can go scuba diving somewhere he hasn’t been before, 1% to be able to afford a good bowl of ramen and the rest equally divided by both the desire to make people laugh and the fear of being laughed at. If you’re interested, his official resume can be gawked at here.
The artwork here was done by Jeff York, an extraordinary creative director, co-worker friend and mentor of Pete.